University of the Creative Arts, Epsom has welcomed plans for an arts festival in Epsom & Ewell, and put forward its marketing students to come up with new ideas for promoting the three-day event.
Students will be able to apply what they are learning about branding and the creative industries to MGSO4. Groups of students will develop their ideas over the next couple of months and present them back to festival representatives in February.
MGSO4’s head of marketing, Maria Reeves, was invited to UCA’s Epsom campus to meet and brief around 80 first year marketing undergraduates.
She said: “We’re really pleased to be working with UCA. The ways in which young people communicate and engage have changed enormously over the last few years. The added input of UCA’s students will ensure that MGSO4 Festival stays on top of the most current approaches, especially in social media. And it’s an opportunity for them to contribute to a real-life case study, which can be added to their CV. We’re looking forward to seeing their creative ideas and enabling the best of them to be put into action.”